Business Success Seminars - LSC-CyFair
Business Success Seminars
GREAT IDEAS GREAT CONNECTIONS GREAT BUSINESS
Information –packed seminars designed to help you build your successful business.
8:00 am – 9:15 am in Library Room 131 Sponsored by the Lone Star College Small Business Development Center, the CyFair Houston Chamber of Commerce, and the Lone Star College-CyFair Branch Library of the Harris County Public Library
Spring 2018
Feb. 21, 2018 Instagram For Business
Demetrius Walker, MBA, LSCS Small Business Development Center Consultant
Leveraging the power of Instagram for business branding and networking is critical to all businesses. Learn how to connect with potential customers, give your business character, sell, sell, sell through this social network.
Feb. 28, 2018 Google Advertising Part 1: Content: What to Say and How to Say It
Siva Yenneti, Director, Sales and Marketing, ITVibes
Learn how to use content marketing for Google Search Engine Optimization and also how to piggy back on influencer marketers (think of social media players with large followings).
Mar. 7, 2018 Google Advertising Part 2: Adwords: Where to Post and How to Pay
Mark Carubba, Chief Marketing Officer, Summit Dental Center
Get detailed help on how to use Adwords, a pay-per-click ad, so you get maximum bang for your advertising buck..
Mar. 14, 2018 Spring Break no workshop
Mar. 21, 2018 Presentation Skills Training
Karyn Friesen, Communications Professor, LSC-Montgomery
It’s not just what you say that matters, but how you say it. Keep your audience on the edge of their seats using innovative presentation techniques.
Mar. 28, 2018 Business Story: Jaxton’s Bistro | Boardwalk Towne Lake
Jason Howard, restaurant owner and former Tony’s maître D’
Discover the opportunities and pitfalls of starting and running a restaurant from someone who has been there.
Fall 2017 Seminars
Sept. 27, 2017 Social Media Marketing
Siva Yenneti, Director, Sales and Marketing, ITVibes
Siva Yenneti reveals must-do social media activities in order to enhance your bottom line.
Oct. 4, 2017 Digital Advertising and Content Strategies
Mark Carruba, Chief Marketing Officer, Summit Dental Center
Stefanie Thomas, Principal, Airbender Creative
Sales and marketing professionals Mark Carruba and Stefanie Thomas walk you through ways to promote your brand and grow your business with effective Google and Facebook advertising, as well as content and SEO strategies.
Oct. 11, 2017 Work Smarter, Not Harder, with Your Smartphone
Michelle Guerra, President, MichelleGuerra.com
So you bought a smartphone. It has lots of nice features, makes great pictures and is easy to use. But do you really know just what an amazing tool you are holding in your hand? Technology business consultant Michelle Guerra reveals some easy techniques to organize your life and run your business using the smartphone and cloud computing.
Oct. 18, 2017 Collaborating with Google Drive
Jane Stimpson, Reference Librarian, Professor
Get in the driver’s seat with online collaboration and sharing using the Google Drive application suite. Jane Stimpson provides an overview of Google Docs, Slides, Sheets, and Forms, with plenty of opportunity for hands-on practice with the apps. Bring your Gmail login. Open Lab 105
Oct. 25, 2017 Designing for Your Business
Dorrie Scott, Reference Librarian, Professor
You may have just 7 seconds to make a first impression. Do your websites, flyers, and images pass the test? Dorrie Scott provides tips and tricks for designing simple, but eye-catching marketing collateral for your business. Open Lab 105
Fall 2016 Seminars
Oct. 5, 2016 Accentuate the Positive
Dr. Bennie Lambert, LSC-CyFair Vice President of Student Success and author of How to Grow from No, raises the bar when it comes to positivity and success. Learn techniques and daily practices to rise to the occasion in visioning and realizing your business potential.
Oct. 12, 2016 Free Design Tools to Help Market Your Small Business
Marketing on a shoestring? Want to punch up your flyers and social media posts? Instead of using the same old Microsoft Word templates or Instagram layouts, try something new! Librarians Dorrie Scott and Jane Stimpson introduce a variety of free online tools like Canva and Piktochart to create dynamic marketing content. This session takes place in a computer lab so you can gain hands-on practice. Library Computer Lab 105
Oct. 19, 2016 Search Engine Optimization
Mark Carruba, Chief Marketing Officer, Summit Dental Centers, eliminates the confusion regarding digital marketing. Learn what practices impact your SEO (ability to be found online). Discover how your social media and digital presence can impact how your company is perceived, recognized, and rewarded.
Oct. 26, 2016 To Franchise or Not to Franchise?
Learn how to value a business and determine if the franchise route is in your best interest from SBDC consultant and franchise owner Karen Sharp (Proforma), David and Anne Glover (The Joint Chiropractic), Chris Martin (Sport Clips) and franchise attorney Gail Shubot.
Nov. 2, 2016 How to do Business with Big Houston Companies
Jon Nordby, Director of Talent Attraction and Marketing at Greater Houston Partnership, gives insights into opportunities in Houston for doing business with major companies.
Business Success Seminars Fall 2015
September 30, 2015 Tales of Triumph (and Disaster) from Three Brothers Bakery
Co-owner Janice Jucker has seen it all in her business endeavors. Come listen to her stories and learn about success through trials and tribulations.
Oct. 7, 2015 Search and Find Competitors and Clients with ReferenceUSA
Experience the wealth of FREE information in the library with an introduction to the huge business database, ReferenceUSA. Generate leads both business to business and business to consumer. Librarians Jane Stimpson and Claire Gunnels lead the workshop.
Oct. 14, 2015 How to Use Social Media Marketing to Grow Your Business
Siva Yenneti of ITVibes gets serious on how to maximize your social media effects while optimizing your time.
Oct. 21, 2015 Need Financing for your Business?
Sonia Maldonado from the Small Business Administration (SBA) gives an inside look at lending practices and ways to maximize results.
Oct. 28, 2015 Let’s Talk About Sales
Sales consultant, Christina Bell of Sandler Training/Genesis Development, gives an interactive training session that will leave you with concrete strategies to improve your sales and client base.
Business Success Seminars Spring 2015
Feb. 25, 2015 Entrepreneurship and Getting Motivated
The Breakfast Klub founder, Marcus Davis, tells a story of his entrepreneurial experiences and how to tap into creativity to self-motivate and create new opportunities.
Mar. 4, 2015 Be a Star with Your Customers
In order to create long-term relationships with your customers, you need to amaze them. In this engaging, interactive seminar, Mike Hagan of Marketing & More, will show how to make a great first impression, build rapport, exceed expectations and get customers to come back, buy more, and bring their friends with them.
March 11, 2015 Spring Break No Class
March 18, 2015 Business Apps
If you want to be on the leading edge of business technologies, join Abraham Korah librarian and MBA, for a whirlwind tour of the latest and the greatest business apps (mostly free!).
March 25, 2015 Facebook for Business
Dorrie Scott, librarian and former business person, gives a nuts-and-bolts session on how to set up your Facebook page and keep it running.
April 1, 2015 Franchise Essentials
Karen Sharp, franchisee and business consultant for the SBDC, leads a panel on franchising and the pros and cons of this type of business venture.
Schedule of seminars for FALL 2014
October 1, 2014 New Generation Latino Market
Del Mar Clark, Lopez Negrete Communications, explores the New Generation Latino market and gives insights on how to harness this powerful and enormous demographic wave.
October 8, 2014 Maximize Your YouTube Marketing Results
Siva Yenneti of ITVibes shares actionable tips to enhance your YouTube marketing to increase brand exposure and to create search engine optimization on Google.
October 15, 2014 Show Me the Money! or How to Read a Financial Statement
This workshop by Deb Hroch, QuickBooks Pro, teaches you how to analyze a company's monetary health by looking at various financial statements including balance sheets, income statements and cash flow. It will also give you the tools to assess your own company's financial health.
October 22, 2014 Prospecting in Social Media
Discover how to drill down to the gold using social media. Small Business Development Center consultant and business owner, Karen Sharp, leads this practical, how-to seminar on searching LinkedIn, Facebook, and Twitter to find just the right prospect.
October 29, 2014 - Google+ Marketing Tactics
Should your business be on Google+? How does this differ from other social media sites? Doug Mansfield of Mansfield Marketing shows you how to promote your business on Google+.
Schedule of seminars for SPRING 2014
- February 19, 2014 - Communicating in the Wired World
David Tobin, instructor Rice School of Business, formerly with Ogilvy and Mather
Online and mobile technologies have profoundly changed the way businesses communicate. Polish your business communication skills as you navigate the internet marketing and communication waters.
- February 26, 2014 - SBA Financing
Bruce Hurta, Business Lending Manager, Members Choice Credit Union
Let Bruce Hurta lead you through the maze of financing small to medium businesses. For handout, go to pages and files.
- March 5, 2014 - Corporate Culture
Abby Ludens, VP Talent Management, Mattress Firm
If your employees love your company and products, your customers will love you even more. Abby Ludens describes how to keep your internal and external customers sublimely happy.
- March 12, 2014 - Mid-Semester Break - No Session Held
- March 19, 2014 - Google Tools for Business
Doug Mansfield, Mansfield Marketing
Learn about services from Google designed to help small to medium sized businesses. Discover tools to perform market research, create business listings, advertise locally, analyze website traffic, manage documents, and more.
- March 26, 2014 - Business Apps to Keep You Current
Dorrie Scott, Technical Librarian
Has the digital age left you behind? Bring your smart phone and tablet and try the hands-on approach to learning how business apps can save you money (and time).
Sponsored by the Small Business Development Center and the Lone Star College-CyFair Library.
Contact the LSC-CyFair Library: chat | e-mail | voice - 281.290.3214 | text - 832.463.0478
Maintained by: C. Gunnels-Assistant Director for Adult Services & Staff Training
Schedule of BUSINESS SUCCESS SEMINARS FALL 2013
LSC-CyFair Library, Small Business Development Center, Houston CyFair Chamber of Commerce
8 am – 9:15 am in library 131.
Sept. 18, 2013 The Port Delivers the Goods
Pedro Garcia, Manager, Small Business Program Community Outreach Department, gives us an overview of how to do business with the Port of Houston, the busiest seaport in the US. (Door prize:
September 25, 2013 The New Web Presence
Siva Yenneti, of ITVibes, gives a succinct and frank presentation on what every business needs on the web and social media.
Oct. 2, 2013 Can you Afford the Affordable Care Act?
Attorney Michael Starzyk specializes in helping businesses navigate through the Obamacare maze.
Oct. 9, 2013 The Mattress Firm’s Secret Advantage
Cory Ludens, VP, reveals a success strategy that can work for everyone using the science of positive psychology. Cory and Claire give a hands-on workshop using the ground-breaking techniques of Shawn Achor and his book The Happiness Advantage.
October 16, 2013 8 – 9:15 am Partnering with the Community for Business Success
Mark Carruba, marketing director of Northwest Dodge, shows how to make connections with your local community to promote your business.
Contact: 281 290-3214
Schedule of Spring 2013 Free Seminars
Wednesday February 6, 2013 Lopez Negrete Communications (award-winning advertising agency to such giants as Wal-mart, Miller, and Kraft)
Hispanic Marketing
“It’s a world all its own, with different textures and tastes, rhythms and hues.”
February 13, 2013 Deborah Hroch, Simple Solutions Consulting & Deborah Hroch & Associates, L.L.C.
Quick Books
Get a grip on your books with a certified QuickBooks ProAdvisor.
February 20, 2013 Siva Yenneti, ITVibes
Social Media Marketing
Increase your customers and keep them by doing social media right.
February 27, 2013 Dorrie Scott, Business Librarian
Mobile Apps for Business
Stimulate your productivity using mobile apps for the phone or tablet. Bring your iPad or smart phone for some hands on practice.
March 6, 2013 Daniel Kainer, Professor and Small Business Owner
Fulfillment by Amazon
Boost your sales with Amazon’s world-class fulfillment.
No preregistration required. Drawing for prizes.
Sponsored by the Small Business Development Center and the Lone Star College-CyFair Branch Library
Call 281 290 3241 for more info.
Lone Star College-CyFair
9191 Barker Cypress Road
Cypress, TX 77433
LoneStar.edu
Learn everything from the newest web resources to nuts-and-bolts market research in 60 minutes for free. CURRENT SEMINARS STARTING WEDNESDAYS THIS FALL 60 Minutes, 6 Weeks, Success
Schedule of Free Fall 2012 Seminars
- All sessions are held Wednesdays in library meeting room 131 at 7:45 - 8:45 a.m.
- No sign up required.
- Attendees have a chance to win a door prize at each session.
Upcoming programs:
September 19, 2012 Siva Yenneti, ITVibes [30]
Mobile Business Applications
Siva uncovers several incredible apps which you must have in your business to keep current and profitable.
September 26, 2012 Camille Hamilton, CMIT Solutions of Northwest Houston Suburbs [18]
Demystifying the Hype Surrounding Cloud Computing
Never lose your files again and ditch the flash drive. Camille Hamilton reveals the hidden breakthrough of using and storing files and programs remotely. Should your business use the cloud?
October 3, 2012 Nozer Buchia, Speaker, Author, Entrepreneur [18]
The Road to Success . . .Always Under Construction
Positive thinking, coupled with Nozer’s message of success through failures, will compel you to look at yourself differently, but confidently, and will lead you into empowering yourself and believing in your true worth.
October 10, 2012 Deborah Hroch & Associates, LLC, Certified QuickBooks Pro
Cook Your Books?
No cooking is necessary with Deb’s practical and no-mess solution to bookkeeping using QuickBooks.
October 17, 2012 Dorrie Scott, Librarian and Pinterest Devotee
Pinterest for Business
Get on board with Pinterest and generate interest in your business. Using the fastest growing social media website in internet history, discover how Pinterest can drive traffic and prospective sales to your eCommerce or brick-and-mortar business.
October 24, 2012 Peggy Martin, Professional Sales and Management Trainer
The Art of the Close/Words that Sell
Need to brush up on your sales techniques? Peggy Martin gives a lively sales refresher course with emphasis on using power words in your communication.
Tuesday February 21, 2012 Terri Craig, eWomen Network [17]
The Hidden Power of the Elevator Pitch
Do you ever get frustrated because you're networking like crazy, but not generating the interest in your products or services that you would like? Breakthrough! Practice and master a short description of yourself and your business to captivate potential clients and customers.
Tuesday February 28, 2012 Siva Yenneti, ITVibes [22]
Get Yourself on the Map
Help your customer find you quickly and easily. Learn about services such as Foursquare, Google Maps, local search engine optimization, geotagging and local directories.
Tuesday March 6, 2012 Darlene Hajduk, Proline Supply Company [20]
Intergenerational Marketing
Gen X, Millennials, Baby Boomers, and the Greatest Generation. How can you reach everyone with your message? Let Darlene reveal the secrets to understanding the different generations in order to sell to them.
March 13 Spring Break Mar 12-18 NO CLASS
Tuesday March 20, 2012 Melissa Rotholz, Director, Instructional and Organizational Development, LSC CyFair [14]
Facebook Essentials for Business
Are you wondering how to market using Facebook? Join us in the library computer lab to set up your Facebook business page and get practical tips on how to promote using Facebook. You may want to bring your laptop. Library Computer Lab 203
Tuesday March 27, 2012 Melissa Lombard, Red Bird Business Results [18]
Breakthrough Goal-Setting Strategies
Everyone dreams. Those with a plan, succeed. Discover how to make your business plans a reality using well-defined goals that are clear and measureable that lead you in the right direction.
Tuesday April 3, 2012 Deborah Hroch, University of Houston Small Business Development Center, Deborah Hroch & Associates, L.L.C. [cancelled replaced by Emotional Intelligence and Business 18]
QuickBooks for Small Business
Are your books cooked or just well done? Take a crash course in QuickBooks, an inexpensive and versatile software. Find out if being your own bookkeeper is for you.
PAST CLASSES
Sept. 28, 2011 Steve Radack, Commissioner, Harris County Precinct 3 [23]
The Commissioner Speaks
Commissioner Radack joins us to discuss the current business climate in Harris County including transportation issues such as the Grand Parkway.
Oct. 5, 2011 Siva Yenneti, ITVibes [40]
Measure your Marketing Efforts
So you’re on Facebook, Twitter and Linked in. But are you effectively using social media for your marketing? Siva Yenneti reveals methods on how to spend your time, what to monitor, and what tools to use.
Oct. 12, 2011 Joanna Tubbs, Advertising Exec and Reference Assistant and Rose Botkin, Librarian [35]
Google Tools for Advertising on the Internet
Join Jo and Rose to learn economical ways to use Google AdWords and AdSense. Bonus: Manage your online presence.
Oct. 19, 2011 Melissa Rotholz, Director, Instructional and Organizational Development LSC CyFair [34]
Facebook Essentials
Learn the basics of how to set up your business on Facebook and get practical tips on how to promote using Facebook.
Oct. 26, 2011 Eric Standlee, American Prudential Capital [33]
Driving Revenue With Social Networking – LinkedIn and Google+ LinkedIn is a social media site specifically for business. Eric Standlee is back to walk us through a step-by-step approach not only how to join, but also how to maximize its effectiveness.
Nov. 2, 2011 Chris M. O’Rourke, Outback Western Wear, LLC, Lone Star College 2010 Small Business of the Year Finalist [38]
eBay Selling and Buying
Have an extra piece of inventory you want to sell? Are you looking for a particular item to purchase for fun or profit? Get practical advice on how to use eBay and other online marketplaces for advancement of your business.
- June 15, 2011 Social Media – Trend or Blip on the Radar? [39]
Michele Scism of Decisive Minds shows how YouTube and Facebook are here to stay and how you can use them to grow your business.
- June 22, 2011 Attracting the Right Dots or Connections [22]
Belanie Dishong of Live at Choice focuses on three dimensions often overlooked in the process of networking and building business. These dimensions can take your networking and business results from mediocre to magnificent.
- June 29, 2011 Alternative Funding for Startups, Acquisitions and Growing Firms [21]
Eric Standlee, Principal and VP of Business Development and Bank Relationship Development with family-owned Houston private funding firm American Prudential Capital, Inc. gives insights into innovative funding of b2b companies.
- July 13, 2011 Trick or Tweet? [35]
Ever think that Twitter was a waste of time? What did you have for breakfast? Ronald Earl Wilsher, Branding for Humans, gives a focused look at Twitter to show how it truly can be part of your marketing plan.
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- July 20, 2011 Time Flies When You’re Having Fun Karen Cavallaro did this because Melissa was sick. [22]
Do you work like crazy and then wonder why you haven’t accomplished more in a day? Melissa Rotholz, Director of the Teaching and Learning Center,gives you time management tips to make each day productive and organized.
- July 27, 2011 Web Tools and Apps [30]
Maximize your productivity with free or low-cost online and/or mobile tools for online file storage, real-time chat with customers, virtual meetings, and task/list toolswith librarians Dorrie Scott and Monica Norem.
- March 23, 2011 - The CEOs of Networking [31]
There are so many groups and meetings, but so little time and money. Mitchell From, founder of My Referral Network and partner at Element Payment Services, helps you determine which networking organizations to join, how many to join, and how to work them for maximum effectiveness.
- March 30, 2011 - QuickBooks for Small Business [38]
Are your books cooked or just well done? Take a crash course in this inexpensive and versatile software. Find out if being your own bookkeeper is for you. Explore the possibilities with leading authority, Deborah Hroch, University of Houston Small Business Development Center QuickBooks instructor and owner of Deborah Hroch & Associates, L.L.C.
- April 6, 2011 - LinkedIn - The Ultimate Business Place in Social Media [45]
Discover your industry peers, get business advice, and maybe even gain a client. Siva Yenneti of ITVibes, a web marketing and design company, reveals how using LinkedIn can build your business. It's all about the connections.
- April 13, 2011 - Wow, I Wish I Knew that BEFORE I Started My Business! [25]
Do you know the #1 (and #2) reasons why most small businesses fail? Do you know what your competitors might do next? Do you know the difference between working IN your business and working ON your business? Gail Lorber, business owner and professor of business and entrepreneurship, presents "knowledge from the trenches," things that many start-up and small business owners often wished they knew before they took the plunge.
- April 20, 2011 - The Hidden Power of the Elevator Pitch [31]
Do you ever get frustrated because you're networking like crazy, but not generating the interest in your products or services that you would like? Breakthrough! Practice and master a short description of yourself and your business to captivate potential clients and customers. Terri Craig, executive director of eWomen Network, leads the way.
- April 27, 2011 - Beyond the Bullet Point [24]
Don't just jump into PowerPoint to create your best sales presentation. Learn how to structure an incredible presentation which will have your audience on the edge of their seats and wanting to know more. Jo Tubbs, advertising exec and library reference assistant, returns to help you wow your audience.
Wednesday, October 6, 2010 - Dynamite Sales Presentations - Learn easy and productive techniques of how to wow your audience and make a lasting impression.
Presenter: Jo Tubbs, Advertising Executive and Reference Assistant, LSC-CyFair [29]
Wednesday, October 13, 2010 - Getting to Yes! - Fine tune your selling skills, learn about various closing techniques, and practice with your fellow entrepreneurs.
Presenter: Karen Cavallaro, Small Business Development Center and Professor of Business, LSC-CyFair [33]
Wednesday, October 20, 2010 - Marketing using YouTube - Promote your business using the video search engine phenomenon, YouTube.
Presenter: Michele Price - Breakthrough Business Strategies [est 30]
Wednesday, October 27, 2010 - Google AdSense and AdWords - Learn about Google's advertising opportunities in the pay per click environment. Discover other Google business opportunities.
Presenters: Jo Tubbs, Advertising Executive and Reference Assistant and Rose Botkin, Professor and Librarian, Small Business Owner, LSC-CyFair. [est 25]
Wednesday, November 3, 2010 - Blogging for Business - Who says blogging is just for geeks? Learn techniques for creating interesting blogs to promote your business.
Presenter: Michele Price, Breakthrough Business Strategies [21]
Wednesday, November 10, 2010 - When the Banker Says No - Explore alternative forms of small business financing.
Presenter: Mike Pereira, President 4P Enterprises [est 31]
Tuesday, June 8, 2010 - Facebook [41]
Has the internet left you in the dust? Ever wonder how other companies build a presence on Facebook? Learn how to set up your own business Facebook account. Presenter: Barbara Doughty, BS, Advertising and Rebecca Gunnels, Learning Technology Specialist.
Tuesday, June 15, 2010 - Virtual Project Collaboration [24]
Discover the powerful web tools of project management and communication. Google Docs, virtual storage, and wikis will be explored. Presenters: Tracy Williams, Technology Librarian, MLS, LSC-CyFair and Claire Gunnels, Assistant Library Director, LSC-CyFair, MS, CFP.
Tuesday, June 22, 2010 - Mine the Web for Demographics [24]
What is the average income in your business area? What are the ages, gender, ethnicity? Presenter: Virginia Rigby, Government Documents Librarian, LSC-North Harris, MLS.
Tuesday, June 29, 2010 - Create Potential Client Lists [28]
Master the use of Reference USA, a large database of businesses and customers. Identify your competitors within a radius and find corporate intelligence using library databases. Presenter: Susan Green, Librarian, LSC-CyFair, MLS, MBA.
Tuesday, July 13, 2010 - Online Marketing Applications [45]
Learn how to promote your business using e-newsletters, and marketing campaigns using social media and more. Presenter: Siva Yenneti, Director, ITVibes.
Tuesday, July 20, 2010 - Search Engine Optimization [35]
Analyze business web sites and blogs to see best practices on how to be one of the top hits when your clients search for your product or service. Presenter: Siva Yenneti, Director, ITVibes.
Tuesday July 27, 2010 Facebook Nuts and Bolts [est 27]
Lone Star College-CyFair Director of the Teaching and Learning Center, Melissa Rotholz, will have a hands-on class on how to set up a business Facebook page.
Sponsored by the Small Business Development Center and the Lone Star College-CyFair Library
Call 281-290-3214 for more information
Comments (1)
Claire Gunnels said
at 1:31 pm on Jul 20, 2010
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